QuickTime (MOV) is a multimedia container format developed by Apple. It is commonly used for storing video, audio, and text, offering high-quality compression and compatibility across various Apple devices and media players.

The QuickTime file format was released in 1991. As part of the QuickTime multimedia framework, the MOV format was designed to be a flexible container capable of handling multiple tracks of audio, video, and text. It played a pioneering role in digital media, enabling advanced features such as streaming and interactivity. QuickTime's influence extended beyond its initial scope, laying the groundwork for future multimedia formats, including MPEG-4 (MP4). QuickTime and the MOV format remain integral components of Apple's multimedia ecosystem.